A Note from Deb Luster, Co-Founder and Board Member | Goodles
A Note from Deb Luster, Co-Founder and Board Member
Deb LusterSeptember 21, 2022
Deb
I just have to say WOW! I am so honored, blessed and DELIGHTED to be a part of this Gooder family!
“It took us over a thousand tries to get JUST the right amount of protein, fiber and nutrients (from ORGANIC plants!) while keeping the GOODER YUM! The Goodles promise of ‘Make. Be. Do. Gooder’ resonates as a vibration vein of my life.”
30+ years ago when I was part of the launch of Annie’s, we believed then we had created the most innovative company of its kind with socially responsible investors (before there was a name for them, pre-socially responsible investment groups) and a company mission that was as important as the new white cheddar shells and cheese we were introducing into the world. We were initially laughed out of grocery stores (“There is no such thing as white cheddar!”) and investor circles (“why do you want to talk about the environment on your packaging?”) until…we weren’t. And … most of you now know Annie’s as a household name. After leaving Annie’s to become a momma of three, start a few other companies, and help innovative founders launch mission-based companies I was given the opportunity to join this extraordinary opportunity.
SO MANY YEARS LATER: GOODLES! OMG! So much GOODER! It is like a 2000.0 version of our beloved mac and cheese. It is crazy-delicious, wild, and cheeky with a mission that is authentically impactful. From our headquarters in Santa Cruz throwing out boxes of Goodles from our Dune Buggy (aptly named Mover & Shaker after one of our products) we come together as a team, always searching for surprising acts of gooderness in the world and making GOODER NOODLES. It took us over a thousand tries to get JUST the right amount of protein, fiber and nutrients (from ORGANIC plants!) while keeping the GOODER YUM! The Goodles promise of ‘ Make. Be. Do. Gooder’ resonates as a vibration vein of my life.
This is a reemergence, reinvention, revitalization of NOODLES. GOODER.
We want all of you to become our Fan-ily, be a part of our promise to Make. Be. and DO. Gooder in all ways that make you and those around you smile! We are smiling and laughing and working and playing in a GOODER way. JOIN US!
The mac and cheese you grew up on, all grown upShop GOODLES at goodles.com
Gooder Times ARE HERE
The GOODLES Origin Story: How a Scrappy Santa Cruz Team Built One of America’s Fastest-Growing Food Brands
We believe the world is full of gooderness. And we believe it’s full of people who make it that way. We call them Do-Gooders – people that are committed to making things just a little bit, well, gooder.
The GOODLES NYC Pop-Up Was Part Concert, Part 90s Carnival, All Mac Mecca
Picture this: you're walking down Lafayette Street in SoHo, and HARK you hear an angelic chorus of voices. Not a lone busker. A full choir, live, harmonizing you toward a Manhattan storefront like you're being personally welcomed into mac heaven. You follow the sound. You end up waist-deep in a pit of noodle-shaped stuffies, Cheddy Mac Cup in hand while a six-foot noodle mascot high-fives a stranger over your shoulder. Reader, this was real life. From Friday, May 15th through Sunday, May 17th 2026, we took over 188 Lafayette Street for a three-day pop-up, and it was every bit as unhinged — and as delicious — as it sounds.
Free & Local Hunger Task Force, Milwaukee Wisconsin